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March 30, 2021. Rooms Hotel Tbilisi, Zoom – CENN, within the frames of the EU ENPARD-supported EMBRACE Tsalka project and USAID’s Europe and Eurasia Bureau for Economic Development, Governance and Enterprise Growth (EDGE) Digital Caucasus Project, hosted Match Making & B2B events for tourism businesses.

In the first part of the event, the invited speakers talked about state programs and opportunities, current trends in the tourism sector, ecotourism products in the Georgian market and digital innovations in the field of tourism.

The second part of the event was dedicated to B2B meetings for hotels, restaurants and winemakers. During Match Making & B2B meetings, start-up tourism businesses had the opportunity to get advice, find partners and expand their business circle.

The event brought together service providers, public agency representatives, civil society organizations and independent experts involved in the Georgian tourism value chain.

Participants in the B2B meetings includes companies such as: Tbilisi Start-up Bureau, ICT Cluster, ADWISE Agency, Georgia Insight, Geo Trend, Crystal, Gastronomic Association, Shavi Lomi, Enzo’s Ezo, Spar, Carrefour and Gastronomy.

About Projects

The EU-supported ENPARD project “Embrace Tsalka” is implemented by CENN in partnership with the Georgian Farmers’ Association (GFA) and German partner organization – Institute for Rural Development Research (IfLS). The project aims at diversifying local economic activities, improving the investment climate, and empowering competitive agricultural and environmental practices in Tsalka Municipality via bottom-up strategic planning of rural development.

The Digital Caucasus project, which is being implemented by CENN via a grant awarded by the USAID Bureau for Europe and Eurasia, Economic Development, Governance and Enterprise Growth project, works to support the growth of SMEs involved in the sustainable tourism value chain. The project targets selected regions in Georgia, Armenia and Azerbaijan and focuses on SMEs that are local service providers of ecotourism, rural tourism and adventure tourism, business associations and DMOs as well as rural households involved in eco and rural touristic services.