On March 29, CENN hosted trainings for tourism businesses on digital marketing, tourism product development and hotel management as part of the “Embrace Tsalka” and “Digital Caucasus” projects.
The trainings aimed at supporting skills development of tourism business representatives.
The trainings went in an interactive manner and were attended by small and medium size businesses from Tsalka Municipality, who are involved in the ongoing rural development project supported by the EU ENPARD program – Embrace Tsalka.
The EU-supported ENPARD project “Embrace Tsalka” is implemented by CENN in partnership with the Georgian Farmers’ Association (GFA) and German partner organization – Institute for Rural Development Research (IfLS). The project aims at diversifying local economic activities, improving the investment climate, and empowering competitive agricultural and environmental practices in Tsalka Municipality via bottom-up strategic planning of rural development.
The Digital Caucasus project, which is being implemented by CENN via a grant awarded by the USAID Bureau for Europe and Eurasia, Economic Development, Governance and Enterprise Growth project, works to support the growth of SMEs involved in the sustainable tourism value chain. The project targets selected regions in Georgia, Armenia and Azerbaijan and focuses on SMEs that are local service providers of ecotourism, rural tourism and adventure tourism, business associations and DMOs as well as rural households involved in eco and rural touristic services.